Maison Mini Agency (est. 2019) is a full-service distribution and brand expansion agency with a strong focus on retail market entry, online presence and scalable growth. We act as both marketing partner and distributor, connecting brands directly to an extensive retail network across the Benelux, supported by a solid online foundation

Our retail landscape spans the entire Benelux, with strong representation across leading drugstores such as Etos, Kruidvat, and DA, as well as premium baby retailers including Babypark and BabyPlanet. In addition to our physical retail presence, we manage the brand’s official direct-to-consumer webshop in-house, ensuring a consistent brand experience, direct customer engagement, and seamless integration between online and offline sales channels.

Sipie founded Maison Mini Agency in 2019, when her son was just six months old. While searching for sustainable, high-quality, and aesthetically designed products for her child, she found herself sourcing brands from outside the Benelux, particularly from the United States and Asia. During this journey, she discovered that many of these innovative brands lacked European representation and local market expertise.

With over 15 years of experience as a strategic marketing manager, specializing in influencer marketing and brand growth, Sipie decided to bridge that gap by founding Maison Mini Agency. Her vision was clear: to help international brands successfully enter and scale within the Benelux market through a fully integrated approach. Not just pushing products onto shelves, but creating sustainable, long-term brands.

One of the agency’s key success stories is the Singaporean brand Hegen, which Sipie has grown into a top 3 baby bottle brand in the Benelux within five years. Today, Maison Mini Agency operates with a dedicated team responsible for logistics, sales, customer service, social media, and events. Together, we provide international brands with a strong platform in the Benelux, combining local market knowledge with strategic marketing, retail access, and operational excellence.

Looking to bring your brand to the Benelux market? We’d love to hear your story. Reach out and discover how we help international brands grow sustainably across retail and online channels.